Online luxury fashion retail platform FARFETCH unveiled their Spring 2022 campaign #YourChoiceYourFARFETCH that celebrates personal style and choice, and explores self-expression. The campaign features Sex and the City star Kim Cattrall, actor Josh Hartnett, Latinx singer María Isabel, and musician and producer Steve Lacy. This is the first brand campaign developed and executed internally by FARFETCH under the leadership of new creative director, Yannis Henrion.
We really wanted to create a campaign that ultimately communicates to consumers that there are no expectations when it comes to their self expression through fashion. Our protagonists in the #YourChoiceYourFARFETCH campaign represent fashion lovers across a range of ages and style references, choosing the pieces that make them feel more confident and empowered. FARFETCH makes this possible with a range of fashion like no other – from the mini skirt of the moment and timeless must-haves, to the pieces you didn’t even know you had to have – offering countless possibilities and endless ways to express what makes you, you. – Holli Rogers, Chief Brand Officer, FARFETCH
Our new #YourChoiceYourFARFETCH campaign celebrates individual fashion choices beyond the algorithm and endless possibilities over seasonal trends, starring a cast of some of the internet’s most talked-about future and forever American style icons. It’s about the freedom to wear what you want, for yourself. Everything is a remix. – Ronojoy Dam, Senior Global Brand & Culture Director, FARFETCH