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LIZZO Talks About Her Shapewear Line Yitty, New Music, Missy Elliot + More

WSJ. Magazine features music superstar Lizzo in their series My Monday Morning

Courtesy of ©YITTY | WSJ. Magazine

Music superstar Lizzo stars in WSJ. Magazine‘s series My Monday Morning. Lizzo talks about her new music, her morning rituals, her shapewear line Yitty, body positivity, and much more.

On what time she gets up on Mondays, and the first thing she does:

I’m not a late riser. Even if I’m hungover, I don’t stay asleep past 8. Seven, 8, 9 a.m. is like my sweet spot. Mondays, let’s say 8:30. The first thing I want to do is way different than the first thing I do. I just get up and have a little bit of gratitude: “I’m very thankful for waking up.” And then at my coolest, I would have crazy dreams or really intense or vivid dreams, and I’d write them down in my journal.

On the amount of sleep she needs:

I can go off of fumes because of my rock background and just playing shows and staying up all night, going to the studio. Now that I’m trying to be a multi-empire mogul, I should get more rest. So I try to get like six hours.

On her go-to breakfast:

Breakfast is my favorite meal of the day. I love a big, greasy, cheesy breakfast. But when I’m working, it doesn’t happen that way. Lately I’ve just been getting berries in the morning, berries and yogurt and fruit.

On her beauty routine:

Well, I really wanted one, so I just started. I kind of forced one on myself, because I didn’t have one. I was a “put some soap on, wash your body” type of person, but there’s creams and oils and sprays and s— that people were giving to me and I was like, “Oh, this is nice.” I started using it.

On exercise:

I work out. As you can see, I’m wearing my Fitbit right now. I try to get 10 to 12,000 steps a day. It’s 3:35 p.m. and I’m at 6,323 and I have to go to a dance rehearsal after this, so I’m going to more than reach my goal. I work out three to four times a week with a personal trainer who’s helping strengthen my back and my hips because I have a twerk injury that I’m trying to get over. Years of twerking have caught up to me. I’ve been doing it for a thousand years.

On launching Yitty:

“I want to celebrate all of the different beautiful kinds of shaped bodies because it’s not just hourglass, and that shouldn’t be the only desired body type,” says Lizzo. “There’s apple, there’s triangle, upside down triangle, there’s circle. There’s slim girls with no booty. They’re beautiful too, and they deserve to honor that shape and celebrate that shape and accentuate it if they want.”

On how she wants Yitty change the conversation around people’s bodies:

Back when I first was interested in doing shapewear about six years ago, I was concerned at how little options women specifically had for this kind of apparel. It’s a unique kind of apparel because it’s not quite underwear, it’s not lingerie, it isn’t an outfit. It’s literally a piece of clothing you put somewhere in between. I thought it was bizarre that nobody has tapped into this category in fashion. Also, I hated this mentality of, “You’re not good enough.” That’s what shapewear kind of represented: “I don’t look good enough in this dress so now this girdle is going to change that and make me look good and make me good enough.” I was like, “Nah, we need to end that.” We need to just create a product that is comfortable and doesn’t breed shame, because there was a lot of shame with me wearing shapewear growing up.

On whether she’s worried about going up against Skims:

Well, no, because I don’t feel like I’m going up against anybody. I think that this market is wide open and there’s room for everybody. It was a confirmation for me when Skims dropped because it was about a year after we started having shapewear conversations and I was like, “I told you! I told you that this was a viable category in that somebody needs to come in and shake this industry up.” I think that just put fire under people’s asses. I was grateful for it because it validated what I was saying. I think there’s room for both of us. What Skims does is different than what I do, and giving the power to the consumer is really what it’s all about.

On whether she learned anything new about herself when making her new album:

I never really know what my album’s about until I look back on it and it’s done. These songs are like lessons I’m going through. When I look back on the body of work, I’m going to be like, “Ah, this is what that was about.”

On advice she’s received that’s really guided her:

Missy Elliott gave me really great advice. A lot of really good advice, all the time, but namely when we were doing the “Tempo” music video. I just kept shrinking myself, literally, because she’s 5’2” and I’m 5’9”. She was like, “Quit doing that. Don’t ever shrink yourself on your set. This is your music video. You are the star. Whenever that shit is yours, don’t ever make yourself smaller for other people.” And I took that across the board. Don’t shrink yourself in a literal way to make people comfortable, don’t shrink yourself creatively. Don’t limit yourself as a businesswoman. Don’t shrink yourself when you’re standing up for yourself in your personal life, in your relationships with people. And that was really helpful, because I’m such a socially conscious person. I’m always like, “Is everybody OK?” [Mock nervous laughter] Nah, I hope you’re OK, but I want to make sure I’m OK too.

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