Sportswear brand PUMA and pop superstar DUA LIPA unveiled the second drop of their ongoing Flutur collaboration, that pays tribute to old-school rave culture. The unisex collection features vivid shades, holographic details, and retro silhouettes. The color palette includes pink, purple, and orange hues. The collection features over 30 items, including apparel, footwear, and accessories. The focus of the collection is Dua Lipa’s butterfly lettermark, that was inspired by vintage rave flyers, and it represents transition and new beginnings. Fashion photographer Jordan Hemingway captured the campaign featuring Dua Lipa and the dance crew from her Future Nostalgia tour, Samantha Grover, Didde-Mie From, Jason Nguyen, Zaccary Mile, Fatou Bah, Robyn Laud, Sharon Mangoendinomo, Demi Mensah, Kane Horn, Lamaar Manning, and Shawarah Battles. Choreography by John Byrne.
The butterfly represents transition, metamorphosis, and new beginnings. I felt like in the beginning, when I first started working on drop one, the butterfly already had a lot of meaning for me. Now, going into the second drop, that meaning has just solidified itself and become even more important in my life. It feels like everything progressed and manifested itself in that way. – Dua Lipa
“The unisex collection is also offered up in a range of inclusive sizing. A series of bright tracksuits were conceived based on Lipa’s vision of a nostalgic, rave-ready tracksuit that is both comfortable and wearable. The full footwear offerings include models like the CELL Dome King, and three variations on the Mayze silhouette including the Mayze, Mayze Boot, and Mayze Metallic. Dua Lipa worked closely alongside longtime PUMA collaborator, designer, and songwriter Billy Walsh, who helped to fully realize the collection.” – from Puma
PUMA x Dua Lipa Flutur Drop 2 collection will be available globally starting July 14th, 2022 from PUMA.com and select retailers.