Discover the debut Winter 22 campaign by creative director Matthieu Blazy for Bottega Veneta, featuring 41 still and moving images shot mainly on film. The alchemy of a multiplicity of viewpoints is an inspiration behind the campaign – from photographers and cinematographers to models. The campaign is shot on different locations, begging backstage, at San Fedele in Milan, moving on to the Horst Festival in Belgium, returning once more to Italy, ending on the southern coast.
Bottega Veneta was created by a collective of artisans. This is the history, and this is how we approached the campaign: together, with many different ways of seeing.
– Matthieu Blazy.
The campaign took weeks to complete, with photographers and models building relationships and reciprocity along the way, each brings their own experiences, movements and stories to Bottega Veneta’s clothing and accessories.
The cast is the same one that walked the show last February, including models from different generations, while the photography team includes several young image-makers who had never shot fashion before as well as established photographers and cinematographers from other fields.
Bottega Veneta is in essence pragmatic because it is a leather goods company. Because it specialises in bags it is about movement, of going somewhere; there is fundamentally an idea of craft in motion. It is style over fashion in its timelessness. That is part of its quiet power.
– Matthieu Blazy.
At once playful and pragmatic, from in-the-moment intimacy to the carefully constructed, there is an exploration of the space between the creation and the capture of a moment together with the alchemical possibilities of collective viewpoints. – from Bottega Veneta.
Models
Rhenny Alade
Emma Balfour
Mariacarla Boscono
Adamu Bulus
Leo Comanescu
lzabelle Dantas
Dara Gueye
Sanggun Lee
Silas de Maat
Paola Manes
Awar Odhiang
Chu Wong
Anok Yai
Photography
Malick Bodian
Selene ahmaran Gun
Francois Halard
Sander Muylaert
Louise and Maria Thornfeldt
Videography
Benoit Debie
Gretar Gunnlaugsson
Luca Werner
