AMIRI is stepping into new territory with the launch of its first-ever Down Outerwear Program for Pre-Spring 2025, expanding its ready-to-wear collection. Known for its blend of high-end craftsmanship and LA-inspired streetwear aesthetics, AMIRI infuses this new line with its signature motifs, including the Bones appliqué and the MA Quad Monogram. These iconic symbols are woven throughout the collection, adding a distinctive flair to the brand’s winter offerings.
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In the menswear line, the MA Quad Monogram appears in a refined micro jacquard print on gilets and jackets, offered in deep red and black colorways. The Bones appliqué—a signature AMIRI detail—graces jacket sleeves, with a cursive ‘AMIRI’ logo prominently displayed across the chest. This design is also mirrored in a cropped version for the womenswear collection, creating a cohesive look. Additionally, the MA Quad Monogram is showcased in a macro print in black and midnight blue, the latter being a retail-exclusive colorway for menswear, while chocolate and pale pink options emerge for the cropped womenswear silhouettes.
The campaign accompanying the collection brings the idea of a whimsical, wintery Los Angeles to life. Drawing on the brand’s Hollywood roots, the imagery reimagines iconic elements of the city, such as the landmark Hollywood sign, cloaked in snow. This transformation creates a surreal cinematic backdrop that amplifies AMIRI’s origins and evokes a sense of dreamy escapism. It’s a playful nod to the city’s juxtaposition of fantasy and reality, merging the brand’s heritage with the practicality of outerwear for colder climates.
For AMIRI, this down outerwear collection marks an important step in diversifying its product categories while staying true to its aesthetic DNA. The collection takes functional winter pieces like gilets, jackets, and cropped outerwear and elevates them with luxurious details and intricate design elements. The use of signature motifs like the Bones appliqué and MA Quad Monogram anchors the collection in the brand’s visual language, ensuring that each item is immediately recognizable as AMIRI.
This new venture also extends AMIRI’s global reach. The Down Outerwear Program will be available in AMIRI stores across the US and selected international markets, including the United Kingdom, Europe, the Middle East, and Asia.
View the collection in the Gallery below:
