Artist and designer Harry Nuriev is set to debut his first art installation in Paris with LÈCHE-VITRINE, an immersive experience hosted at Galerie Sultana. This groundbreaking exhibition explores Nuriev’s conceptual exploration of Transformism, a movement he pioneered to examine transformation as a creative and social phenomenon.
ART
At the heart of LÈCHE-VITRINE lies a profound reflection on consumption, community, and the often-overlooked beauty of everyday objects. The installation invites audiences to reconsider their relationships with the materials and artifacts that permeate their lives. Through his visionary lens, Nuriev transforms used beauty product containers—items that often symbolize fleeting indulgence—into a striking testament to upcycling, artistic renewal, and cultural commentary.
The process behind the installation adds a communal layer to its narrative. Nuriev’s open call for contributions encouraged individuals to drop off expired beauty products such as cosmetic jars, makeup containers, fragrance bottles, and even vintage finds at Galerie Sultana. The overwhelming response to this initiative underscores the public’s engagement with the project’s core themes: sustainability, reimagined value, and collective transformation.
Harry Nuriev, born in 1984, is a Paris-based artist, architect, and furniture designer celebrated for his boundary-pushing approach to art and design. As the founder of Crosby Studio, Nuriev has garnered international acclaim for merging architecture, fashion, and object design into thought-provoking statements about modern life. His innovative practice spans physical and virtual realms, redefining how we experience spaces and objects.
Nuriev’s signature philosophy, Transformism, underscores all his work. By prioritizing the reimagining of familiar materials and the creation of immersive environments, he challenges traditional notions of utility and beauty. His designs, described as both minimalist and reconstructive, aim to provoke dialogue and shift perceptions about societal norms and consumer habits.
LÈCHE-VITRINE opens to the public on January 18, 2025, offering a unique opportunity to experience Nuriev’s visionary interpretation of transformation. The exhibition will be on view at Galerie Sultana, with the opening night scheduled from 5 to 9 PM.
I love harry but this reminds too much of the pill cabinet by Damien Hearst and nuriev is way more talented