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Nike and Devin Booker Launch Chevrolet-Inspired Collection

Devin Booker teams up with Nike and Chevrolet for a car-inspired sneaker and apparel collection

April 9, 2025
in Nike, Sneakers
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Devin Booker
©NIKE

Sportswear giant Nike has unveiled a new collection developed with Devin Booker, this time drawing from the NBA star’s lifelong interest in cars – specifically his trio of 1972 Chevrolet Blazers. The limited-edition collection, in collaboration with Chevrolet, introduces custom colorways for the Book 1 and Blazer Low sneakers, along with co-branded T-shirts referencing Arizona’s desert landscape and Booker’s vintage vehicles.

SNEAKERS

Leading the release is the Book 1 x Chevrolet “Dark Gold Leaf,” a rich-toned variation of Booker’s first signature sneaker. It features smooth upper textures and a finish inspired by one of his personal Blazers. The collection also includes two takes on the Nike Blazer Low: the “Team Dark Green” and “Surf Blue” editions. Each pair reflects a specific Chevrolet Blazer from Booker’s garage, merging details from automotive paint jobs with footwear design.

Devin Booker
©NIKE
Devin Booker
©NIKE

The collection is supported by Nike x Chevrolet graphic tees featuring images of the Phoenix Mountains, connecting the shoes to Booker’s home base in Arizona. Each shirt pairs directly with a sneaker from the drop, visually tying the themes of place, personality, and sport.

This release comes alongside Booker’s signature Nike apparel collection, which debuted earlier this year. That line includes pieces informed by functional fabrics and automotive-inspired design references, integrating performance and lifestyle across warmups, utility pants, and fitted outerwear.

Nike
©NIKE
Nike
©NIKE

Devin Booker worked closely with Nike’s design team throughout the process, using his personal archive of car imagery, color swatches, and photographs of Phoenix to inform the details. The collaboration continues to build on his influence in sportwear beyond the basketball court, using fashion and automotive culture as key reference points.

The Book 1 x Chevrolet “Dark Gold Leaf,” Nike Blazer Low x Chevrolet “Team Dark Green,” and the Nike x Chevrolet T-shirts will launch April 22 via SNKRS. The “Surf Blue” edition of the Blazer Low will be available the same day at select Nike retailers.

Nike
©NIKE
Nike
©NIKE
Nike
©NIKE
Tags: devin bookerNike Book 1sneaker releasessportswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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