Maison Margiela has officially confirmed that its newly appointed creative director, Glenn Martens, will debut his first collection for the house during Paris Haute Couture Week this July. The highly anticipated show will take place between July 7 and 10, and will mark the unveiling of the Fall 2025 Maison Margiela Artisanal line. This collection will also be Martens’ first public step in shaping the future of the French luxury label.
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Martens was announced as Maison Margiela’s new creative director in January, succeeding John Galliano, who held the role for a decade. The upcoming Artisanal show continues Margiela’s couture legacy, with the house having been granted official haute couture status in 2012. The July presentation signals a new era for the brand under Martens’ leadership, while maintaining its position on the couture calendar.
In a statement shared with WWD, the brand expressed confidence in Martens’ ability to steer the maison with integrity and innovation. “This marks the beginning of an inspiring new chapter for the maison, rooted in our core creative values and shaped by Margiela’s couture heritage,” the statement read. “Under Glenn’s direction, couture will continue to ignite creativity for the brand and drive boundary pushing designs.”
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Though specific details about Martens’ upcoming Artisanal collection remain undisclosed, the designer’s appointment has sparked speculation about the aesthetic direction he will take. Known for his conceptual thinking and construction-led design process, Martens built a strong reputation as the creative head of Y/Project, a brand he led for 11 years until its recent closure. His approach there combined historical references with irreverent experimentation, qualities that could translate well into Margiela’s deconstructivist legacy.
Martens inherits a complex creative foundation from Galliano, who transformed the house through theatrical couture shows and emotionally charged presentations. While Martens has not yet publicly commented on how he plans to differentiate or expand Margiela’s language, the brand’s choice to begin with couture suggests a focus on craft, conceptual depth, and the symbolic weight of fashion at its highest level.
