Louis Vuitton introduces the LV BUTTERSOFT Sneaker, designed by Pharrell Williams as part of the Fall Winter 2025 Men’s Collection. This new sneaker reflects a fusion of streetwear culture and refined dandyism, central to the vision of the Men’s Creative Director. Louis Vuitton offers the LV BUTTERSOFT in twenty-four variations, available for pre-order from June 16, 2025, on louisvuitton.com and the LV App, with an official in-store launch on July 10, 2025. The campaign stars House Ambassador Callum Turner, whose charismatic presence mirrors the sneaker’s distinctive style.
SNEAKERS
The sneaker’s name pays tribute to the supple, buttery leather that crafts its upper, showcasing Louis Vuitton’s dedication to craftsmanship and detail. The collection spans a broad palette, from rich dark tones to soft pastels, including versions featuring the iconic Louis Vuitton Monogram. Each shoe displays the LV logo prominently on the side, while the tongue features a unique Phriendship silhouette of Pharrell Williams’ face, tying the sneaker firmly to the designer’s creative input.
The LV BUTTERSOFT Sneaker combines the comfort and function of a runner with the elegance of formal footwear, creating a hybrid that challenges conventional dress codes. It channels the spirit of dandyism through elevated craftsmanship and refined construction. Italian artisans shaped the sneaker from super-soft leather, creating a plush, pillow-like feel, and mounted it on a rubber sole textured with the grain de riz pattern inspired by the Damier design. Additional details draw from Louis Vuitton’s leather goods tradition, such as the enchape patches. Certain styles in the range also feature hand-painted new bruni edges, adding subtle artistic flair.
The sneaker’s tongue, marked with Pharrell Williams’ silhouette, anchors the design in a conversation between streetwear and luxury. The Fall Winter 2025 Men’s Collection explores the history of streetwear and its lasting influence on modern dress. This design nods to the leather sneakers of the 1960s, which transitioned sportswear into everyday fashion, and echoes the bold styles popularized by the hip-hop scene in the 2000s. Through this sneaker, Louis Vuitton pays homage to the culture that shaped Pharrell Williams’ own creative journey.
An unexpected detail appears on the back of the shoe: a hidden, embossed lobster on the enchape. This motif represents shared memories between the Men’s Creative Director and Nigo, the designer who collaborated on the Fall Winter 2025 Men’s Collection, which marked the debut of the LV BUTTERSOFT Sneaker.
