Gap partners with Grammy-nominated global artist Young Miko to introduce a new campaign centered on GapSweats. The collaboration reworks her track “WASSUP” through a dedicated music video that connects music, culture, and personal style. The project places Young Miko at the center of a concept titled Sweats like this, where her music shapes the campaign and GapSweats take the visual focus.
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Gap developed the project as a platform that places Young Miko’s voice and artistic direction within the brand’s current campaign strategy. Young Miko uses the video to present her music in a format designed for her audience and community.
Mark Breitbard, President and CEO of Gap brand, described the collaboration as part of the company’s long history of working with artists who influence culture and connect directly with audiences. According to Breitbard, Young Miko speaks to a new generation and helped shape the campaign’s visual direction. He explained that her involvement as a creative collaborator allowed Gap to translate the energy of her music into a visual format that frames GapSweats as a surface for creativity and self-expression.
Fabiola Torres, Chief Marketing Officer of Gap brand, also addressed the role of music within the campaign. She explained that the project connects with audiences through movement, storytelling, and contemporary culture. Torres described the release as arriving during a defining period for Latin music, a genre that continues to shape how people dress, dance, and communicate across generations. She emphasized the way music connects people and generates shared energy, which forms the central idea behind the campaign.
The campaign unfolds through a full-length music video directed by Bethany Vargas and shot by Olivia Malone. Choreographer Zoi Tatopoulos developed the movement for the project, leading a group of 26 dancers, most of whom come from Latin backgrounds. The video includes a refreshed version of the track “WASSUP” with a dedicated dance-break segment that allows the dancers to perform in extended sequences while the clothing moves freely on screen.
Styling for the video came from Caroline Newell together with fashion and image consultant Alastair McKimm. The team approached GapSweats through monochromatic looks created individually for each dancer. Young Miko appears in Heavyweight and Extra Heavyweight GapSweats, including Gap’s arch logo hoodie and a custom cropped design created for the video. The dancers wear a variety of fleece silhouettes and proportions that range from wide-leg joggers to shorts, presenting the breadth of the collection and the variety of ways the pieces can be styled.
Young Miko was born in Añasco, Puerto Rico, and gained global attention with her 2025 track “WASSUP,” which has surpassed 137 million streams on Spotify. A Grammy- and Latin Grammy-nominated artist, she combines early-2000s rap and hip-hop influences with modern reggaeton and Spanglish lyrics. She reaches more than 20 million monthly listeners on Spotify and over 21 million followers across social media, and has collaborated with artists including Bad Bunny, KAROL G, BIA, Central Cee, Feid, KATSEYE, Marshmello, Tainy, and BZRP.
Young Miko explained that Puerto Rico informs the way she speaks, dresses, and approaches creative work. She described the music video as an exciting experience that allowed her to express her culture in a direct way. She also shared her enthusiasm about returning to “WASSUP” with a new interpretation that introduces dance and new performers within the same creative space.
