DESIGN SCENE STYLE Exclusive Meet Designer JUDITH VAN VLIET

What was the first piece of clothing you ever worked on?

The first pieces of clothing I’ve ever made where clothes for my barbies! Always liked to style them. Later on I was more of a drawer and it took some time before I really started to make clothes. I made my very first outfit for myself when I was 17: a balloon skirt with a top and belt, it looked quite adorable.

Are you self taught or did you study fashion design?

I studied fashion design at the School of Arts Utrecht, The Netherlands. I graduated in 2012 and learned a lot during my study about conceptual thinking, thinking outside the box and that fashion can be everything. Of course I also learned the important basics like tailoring skills. The school really helped me to explore my creativity.

 

How has your work evolved since you began your own label?

My work evolved definitely since I started it two years ago. I have been exploring my role as a fashion designer, where I stand for and what I want to achieve. I did not only grow in my process of what I want as designer but also in what my target audience is and wants.

How would you describe your design aesthetic?

My designs are feminine, have geometric shapes, but are also cool… They are designed for women who are independent and are looking for honesty, quality and something special in stead of going for easy, mass productions.

 

What are you fascinated by at the moment and how does it feed into your work?

At the moment I am fascinated by how we use the world and its products. We are not using it at its best, we are only making things worse by thinking in numbers and money. I really hope we won’t spoil that much food and products in the near future and people/governments/companies will get more aware of their behavior.

This aspect got into my way of designing. Latest collection Raw Materials is all about being more aware of what products are made of and what an effort it takes to make something, while we throw so many things away so easily. All this is why I’m using sustainable materials with high quality, because good products should last for longer than one season. I make designs that also should last longer or even better: are timeless. Last but not least, the items should be comfortable as well, so people really like to wear them.

Is your focus mainly on the design of garments or do you occasionally experiment on other fields?

 

How does your concept Raw Materials come out in the photo serie?

The collection shows literally the process of the materials, from source to the fabric. Each outfit contains one of the raw materials transforming to a piece of garment, like raw polyester flakes or the cotton plant. A beautiful set was made specially for the photo serie by Willemijn bos. The showcase stands for the preciousness of the materials, like an object in a museum. The broken glass is a metaphor for the vulnerability of the materials. If we keep overproducing, the sources will stop in the end.

What are your favorite fabrics and materials?

I really like a lot of fabrics, all fabrics have their own speciality, like wool for nice winter coats. For every design, I search for the perfect fabric that makes the best shape or gives the best feeling. With this latest collection I used the pure forms of four materials because of the concept, but these days there are a lot of mixed fabrics that can give the best characteristics of both in one fabric, which can also be very handy!

Who would you like to see wearing your designs?

I would love to design one day for our queen Maxima. She is such an elegant beautiful nice lady! And next to this I hope I can make a lot of ordinary people happy with good sustainable comfy design clothes.

Where do you see your label 10 years from now?