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Becoming an Animal, Becoming Gucci – Fashion Story on SSENSE


To celebrate Gucci‘s debut on, photographer Rebecca Storm captured Becoming an Animal, Becoming Gucci editorial featuring Gucci’s Spring Summer 2017 collection.

Creative Director Alessandro Michele’s use of animals in Gucci’s Spring/Summer 2017 collection—leaping panthers, coiling snakes, bejewelled insects—feels like a certain realization of a primal fantasy. A fantasy to be unthinking, to do away with human modesty. Like Derrida’s cat, animals play a role in rationality. They are not just a foil to our rational minds. They can make us question whether our rationality is rational at all. – from SSENSE

See the whole editorial on SSENSE: Becoming an Animal, Becoming Gucci

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