Discover Versace‘s Cruise 2020 video campaign – The Heist – featuring Kris Grikaite, Sara Grace Wallerstedt, Islam Dulatov, and Soulemane Tounkara captured by fashion photographer Robi Rodriguez. In charge of art direction was Ben Kelway, with styling from Jacob K, set design by Cristina Ramos, and casting direction by Piergiorgio Del Moro. Beauty is work of hair stylist Shon, and makeup artist Neil Young.
Related: Versace Resort 2020 lookbook
“Set in the American West, the new #VersaceCruise20 campaign is an exploration of various cultures, geographical references and time periods. The video explores the western genre tropes – the heist, sheriffs and outlaws – through a European point of view. The fashion house was one of the first Italian brands to embrace Americana and the new campaign reinterprets the brand’s roots with a nod to Pop Culture.“