Chanel debuted its spring-summer 2021 runway show live from the Grand Palais in Paris on Tuesday, October 6, during the Paris Fashion Week. Creative director Virginie Viard was clearly inspired by Hollywood golden age – the Chanel show set spelled the brand’s name in giant letters, evoking the iconic HOLLYWOOD sign.
I was thinking about actresses at the photocall, on the red carpet, that moment when they’re being called to by the photographers: their faces a little distracted, their attitude a little out of sync with the outfits they’re wearing. And then there are the fans waiting for them behind the barriers, this very lively side to cinema that happens beyond cinema, that’s what I like. This collection is a tribute to the muses of the House. Some of them are far away, it’s been a long time since we saw them. Gabrielle Chanel and Karl Lagerfeld dressed so many actresses in films and in real life. I was thinking about them who make us dream so much. But without wanting to replicate. Without falling into a vintage citation. I wanted it to be very joyful, colourful, and very vibrant too. – Virginie Viard
Virginie and Chanel team wowed the socially distanced audience at the Grand Palais with seventy new looks. The designer encapsulated the essential Chanel pieces, but also brought back logomania in a refreshing manner. Perhaps Virginie got lucky by bringing back that focus on the Chanel logo, yet a revival of logomania goes beyond this extremely complicated season’s trend forecasts.
Discover all the looks from Chanel Spring Summer 2021 in our gallery:
Hair Stylist: Damien Boissinot
Makeup Artist: Lucia Pica
Casting Director: Aurelie Duclos
Models: Aivita Mūze, Alberte Mortensen, Alexandra Micu, Amanda Sanchez, Bara Podzimkova, Berit Heitmann, Blesnya Minher, Britt Van Den Herik, Camille Hurel, Chai Maximus, Cléa Beuret, Cosima Fritz, Cristina Herrmann, Deirdre Firinne, Eliza Rutson, Evelyn Nagy, Evgenia Dubinova, Evie Harris, Felice Nova Noordhoff, Giselle Norman, Grace Valentine, He Cong, Ivanka Smilenko, Jade Nguyen, Jill Kortleve, Julia Merkelbach, Kiki Willems, Kim Schell, Krini Hernandez, Lauren de Graaf, Leelou Laridan, Lexi Boling, Lily Stewart, Lola Nicon, Loli Bahia, Lulu Tenney, Luna Bijl, Madeleine Fischer, Maike Inga, Maja Zimnoch, Malika El Maslouhi, Malika Louback, Maria Miguel, Marlijn Hoek, Mathilde Henning, Maty Fall, Merlijne Schorren, Mica Argañaraz, Mika Schneider, Moira Berntz, Nike Praesto Nordstrom, Nora Attal, Ola Rudnicka, Othilia Simon, Patrycja Piekarska, Penelope Ternes, Rachelle Harris, Rebecca Leigh Longendyke, Rianne Van Rompaey, Sara Grace Wallerstedt, Sculy Mejia, Shayna McNeill, Sherry Shi, Snezana Gasic, Steinberg , Valerie Scherzinger, Vittoria Ceretti
See the accompanying movie teasers, produced by Inez and Vinoodh here.