• Latest
Accra

Mercedes-Benz Fashion Week Accra: Discover Five Ghanaian Designers

December 30, 2020
Hikari no Yami

Hikari no Yami Spring Summer 2026 Collection Explores Invisibility

September 15, 2025
Rami Al Ali

Visual Symphony: Rami Al Ali Bridal Couture 2026 Collection

September 15, 2025
CUPRA Unveils the Tindaya Showcar A Bold Vision for the Future of Driving

CUPRA Unveils the Tindaya Showcar A Bold Vision for the Future of Driving

September 15, 2025
CELINE New Luggage

Discover CELINE New Luggage Spring 2026 Collection

September 15, 2025
Backstage Moments at Campillo Spring Summer 2026 Show

Backstage Moments at Campillo Spring Summer 2026 Show

September 15, 2025
Puma Tyrese Haliburton

Discover Puma x Tyrese Haliburton First-Ever Signature Shoe

September 15, 2025
alice olivia

Alice + Olivia Spring 2026 Collection Celebrates The American Woman

September 15, 2025
Kim Shui

Exposure & Concealment: Kim Shui Spring Summer 2026 Collection

September 15, 2025
Timberland Presents FW25 Campaign with Spike Lee, Skepta, and Kiko Mizuhara

Timberland Presents FW25 Campaign with Spike Lee, Skepta, and Kiko Mizuhara

September 15, 2025
END. Introduces New Balance 2010 ‘Moonbeam’

END. Introduces New Balance 2010 ‘Moonbeam’

September 15, 2025
Private Policy

Private Policy Explores Friendship in a Future-Tech Americana

September 15, 2025
PANGAIA Redefines Its Signature Tracksuit for Fall 2025

PANGAIA Redefines Its Signature Tracksuit for Fall 2025

September 15, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Mercedes-Benz Fashion Week Accra: Discover Five Ghanaian Designers

December 30, 2020
in Lookbooks, Sussan Zeck, Womenswear
0
Share on FacebookShare on Twitter
Atto Tetteh
Atto Tetteh
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

In addition to its support for global fashion communities for over 25 years, Mercedes-Benz continues its engagement. This time it is focusing on the Ghanaian capital city Accra. As it happens often in life, new challenges lead to new ideas: Instead of Mercedes-Benz Fashion Week Accra, which was planned to re-launch in October 2020 and had to be postponed to Q3 2021 because of the worldwide Covid-19 pandemic, Mercedes-Benz has worked with a local creative team to create a striking photoshoot that takes the viewer on a visual journey to the lively streets of Accra. For that purpose, five of the Ghanaian’s capital most promising talents present their latest collections in a series of photographs that were taken by Carlos Idun-Tawiah.

Chloe Asaam
Chloe Asaam
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

The vibrant images have a deeper message: their aim is to start a conversation about how, historically in Ghana, skills and lessons are passed from generation to generation. Thus, they inspire designers and creatives to begin a dialogue and to work together. The five design talents that are chosen for this project and get the opportunity to present their talent to a wide, global audience are: Larry Jay, Steve French, Hazza, Atto Tetteh and Chloe Asaam.The pictures are taken in a highly expressive, powerful documentary portraiture-style of fashion photography. The bold, eye-popping colour choice of many looks underlines this strong, unique character.

Hazza
Hazza
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

 “Aspirational design is at the heart of the Mercedes-Benz brand, and our commitment to supporting global talent who push creative conversation forward is more important than ever. The level of talent in Ghana is truly inspiring and we are excited to kick-start planning to re-launch Mercedes- Benz Fashion Week Accra, when it is safe to do so.” – Bettina Fetzer, Vice President Marketing Mercedes-Benz AG

Chloe Asaam
Chloe Asaam
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Chloe Asaam
Chloe Asaam
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Chloe Asaam
Chloe Asaam
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Chloe Asaam
Chloe Asaam
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

As models for her collection, womenswear designer Chloe Asaam chooses her aunts and grandmother. Her line definitely deserves devotion: she harmoniously unites Ghanaian symbolism with technology by integrating QR codes into her garments, which all tell their own story. In addition to that, she embellishes her patterns with matriarchal figures from the Ashanti region. Her colour choice consists of a bunch of refreshing, vivid tones such as tangerine, apricot, lime green, yellow, turquoise and cherry. She pairs them with sky blue, sheer white, dove grey and dark blue.

Larry Jay
Larry Jay
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Larry Jay
Larry Jay
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Larry Jay
Larry Jay
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Larry Jay
Larry Jay
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

Unisex designer Larry Jay, who launched his eponymous label in 2017, takes his inspiration from everything from nature and African culture to arts. For this collection, he also takes his inspiration from the 1970s and therefore (among others) chooses his parents as models. His line contains of purple in different variations, batic elements play a central role in his pattern choice- cosy cuts underline the feelgood factor of these gorgeous creations!

Atto Tetteh
Atto Tetteh
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Atto Tetteh
Atto Tetteh
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Atto Tetteh
Atto Tetteh
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Atto Tetteh
Atto Tetteh
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

Being significant for the creations of menswear designer Atto Tetteh is his focus on a younger audience by depicting Africa in sophisticated and eclectic pieces. They do, without any doubt, tell the African story. Stripes, vivid embroideries, strong colours, checked pattern- we name it, this collection contains it all! Therefore it is so incredibly inspiring to observe the uniqueness of each outfit.

Hazza
Hazza
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Hazza
Hazza
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Hazza
Hazza
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Hazza
Hazza
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

Hassan Alfaziz Iddrisu, the creative spirit behind the label “Hazza“, uses traditionally formal production methods. That way, he both portrays his own heritage and African culture in contemporary pieces. As models, he chooses Accra’s youth scene. Creations in bold colours with the most unqiue paintings on them radiate pure joie de vivre. On the other hand a few looks are kept in mysterious black-our favourite black womenswear outfit is loosened up by golden details. Simply sophisticated!

Steve French
Steve French
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Steve French
Steve French
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

What stays in mind and definitely deserves devotion when observing the creations of Steve French is the joyful, vivid character. For this line, he waves together elements from the past and future. That way his intention is to reflect multigenerational perspectives. The collection he presents in this editorial results from a collaboration with brand “for the ancestors”. When viewing the flowing silhouettes, emphasized sleeves and colourful paints on them, who wouldn’t want to dance in the sun wearing these compelling creations?

Steve French
Steve French
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah
Steve French
Steve French
Courtesy of Mercedes-Benz, Photography by Carlos Idun-Tawiah

Like the whole word, the engagement of Mercedes-Benz in supporting global fashion talent had to adapt to the uncertain times we are living in. However the luxury Automobile manufacturer’s passion for bringing local storytelling of creativity and collaboration to a global stage continues.

Review by Sussan Zeck for D’SCENE Magazine.

Tags: collectionslookbooksReading TimeWomenswear
Sussan Zeck

Sussan Zeck

Related Posts

Rami Al Ali
Bridal

Visual Symphony: Rami Al Ali Bridal Couture 2026 Collection

September 15, 2025
Backstage Moments at Campillo Spring Summer 2026 Show
Backstage Moments

Backstage Moments at Campillo Spring Summer 2026 Show

September 15, 2025
alice olivia
Lookbooks

Alice + Olivia Spring 2026 Collection Celebrates The American Woman

September 15, 2025
Kim Shui
New York Fashion Week

Exposure & Concealment: Kim Shui Spring Summer 2026 Collection

September 15, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.