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Discover BOSS x Russell Athletic Capsule Collection

Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Keith Powers, and more dance together in a new BOSS x Russell Athletic collection video.

© BOSS © Russell Athletic

Young, fresh and new. Discover BOSS x Russell Athletic capsule collection of off-court classics,  drawing on both brands’ archives. The collection  includes many unisex styles, and features a retro inspired BOSS x Russell Athletic logo.

Captured at New York’s iconic Gotham Hall the film depicts a basketball squad who celebrate after being crowned the season’s champions. The team – including Ashley Graham, Bella Hadid, Precious Lee, Lucky Blue Smith, Alton Mason, Keith Powers, and more – dances, poses and parties together wearing the new BOSS x Russell Athletic collection.

© BOSS © Russell Athletic

Followed by the sounds of classic hip hop, a basketball-inspired film marks the release of the collaboration in playful, fun, and uplifting style, proving the combined energy of two iconic brands is impossible to contain.

© BOSS © Russell Athletic

 

 
 
 
 
 
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A post shared by MALUMA (@maluma)

The film is accompanied by a high-profile, 360- degree digital campaign that adds more global talent to the BOSS x Russell Athletic team, including social media superstars Maluma, Winnie Harlow, and Mina El Hammani.

© BOSS © Russell Athletic

The multi-channel #BOSSxRussellAthletic social media activation will include a TikTok challenge, #BOSSUpYourGame. Inspired by the teaser phase of the social campaign on Instagram, starring NBA star Dennis Schröder, it invites creators show off their skills using the signature BOSS Athletic pink basketball.

© BOSS © Russell Athletic

BOSS x Russell Athletic is now available online at boss.com and in stores worldwide.

© BOSS © Russell Athletic
© BOSS © Russell Athletic

 

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