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Dior Presents Dioriviera Capsule Collection and Pop-Up Store

Dioriviera is the promise of an endless summer and a tender celebration of the dolce vita lifestyle.

© PAMELA HANSON

Dior presented the Dioriviera capsule collection by Maria Grazia Chiuri that offers a summer wardrobe revisited in the spirit of Maison’s latest fashion shows. To enhance this celebration of the art of living, Dior has taken over the Selfridges, as well as the store’s rooftop restaurant, for a Pop-Up experience. Inspired by the sunny colors of the collection, the ephemeral space exudes a breezy seaside atmosphere, infused with blue, chartreuse or raspberry reverse toile de Jouy, embodying the Pop touch of the Fall 2021 line.

© PAMELA HANSON

Like the promise of an endless summer and a tender celebration of the dolce vita lifestyle, the Dioriviera capsule by Maria Grazia Chiuri offers a summer wardrobe revisited in the spirit of the inspirations seen in Dior’s latest fashion shows. Timed with the launch of the Fall 2020 collection, the pieces feature prints evoking imaginary travels. The emblematic toile de Jouy is freshly reinvented in a tropical spirit or pastel shades while sailor-stripe T-shirts bear the names of sunny destinations. – from Dior.

© PAMELA HANSON

Revisited by the Creative Director of Dior women’s collections, this iconic emblem illuminates ready-to-wear and leather goods creations with acidic shades, among them the Lady DLiteDior Book Tote and Saddle bags, while the Dior Caro is revisited in plain or embroidered versions. Mingling with the DConnect sneakers, Dior Granville espadrilles and Dway mules is a range of irresistible accessories spanning scarves, jewelry and DiorClub visors.

© PAMELA HANSON

The collection also includes a surfboard bearing the “Christian Dior” signature, beach games, fans and cushions, as well as a symbol of dolce vita, the limited edition Christian Dior Vespa 946 scooter – designed in collaboration with the Italian brand, presented alongside a helmet and top case adorned with the Dior Oblique motif to match the saddle, the hallmark of a distinctive look.

© PAMELA HANSON
© PAMELA HANSON

The pop-up store will be open from June 1st to July 30th; the Dior at Alto restaurant from June 3rd to September 30th; and the bar from August 1st to September 30th, 2021.

DISCOVER THE COLLECTION:

DISCOVER THE POP-UP AT SELFRIDGES:

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