Fashion brand Y-3 unveiled Chapter 1 of their Spring Summer 2022 Collection, that celebrates the brand’s 20th anniversary, with a campaign featuring a group of dancers lensed by fashion photographer Gabriel Moses. In charge of styling was Robbie Spencer, with creative direction from Jamie Reid, and choreography by Blackhaine. With the 20 Years: Re-Coded collection Adidas and Yohji Yamamoto explore Transformative Nostalgia. The collection recontextualize relaxed tailoring and adaptable design, and it reimagines the brand’s codes and archive for tomorrow. The modern looks are made in Y-3 signature style, that combines engineered garments and intensive performance with elegance and strong tailoring.
“Channeling the brand’s quintessential approach to layering, Chapter 1 wraps the wearer in slouchy elegance with transformable garments that luxuriously drape on the body. Bringing the brand’s unforgettable story to life, a commemorative label celebrating 20 years of adidas and Yohji Yamamoto features internally throughout the collection and externally as a printed graphic on select pieces. Meanwhile, adidas’ iconic three stripes adornment is subversively reimagined as the chapter’s aesthetic motif. In addition, the collection also features a number of accessories, such as caps, beanies, adjustable bags, socks, belts, and scarves.
The footwear offering is then highlighted by the introduction of the brand new Y-3 MAKURA silhouette, as well as quintessential updates to a number of Y-3 classics. Experimenting with a new approach to comfort, while simultaneously subverting proportions, sensations, and inspirations, the Y-3 MAKURA is an innovative new take on running-inspired footwear. A daring distortion of Y-3’s house codes, the exaggerated silhouette features a cushioned EVA midsole wrapped in foam padding that creates a cloud-like visual aesthetic, as well as a rubber outsole that boasts a track and field inspired spiked look.” – from Y-3
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