Luxury house CHANEL presented their COCO BEACH 2022 Collection with a campaign starring actress and the brand’s ambassador Margaret Qualley captured by fashion photographer Lachlan Bailey. The campaign celebrates art de vivre and the Mediterranean in all its simplicity. The collection is true to the spirit of the brand’s Coco Beach line, first presented back in 2018 by the late designer Karl Lagerfeld, as a tribute to Gabrielle Chanel’s love of the sea, the sun and the great outdoors. It features elegant yet comfortable looks, and it brings pieces made from lightweight version of tweed.
Am I allowed to just say this collection plus some sneakers, sunscreen and a few books? Because that is my dream scenario. To me, this collection is so fun because it represents summer, vacation and freedom. The pieces in this collection are at once fantastically luxurious and easy going, a seemingly impossible feat, but not in the hands of Virginie Viard! – Margaret Qualley