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Loro Piana Unveils “LORO”: Sustainable Luxury in Recycled Cashmere

Loro Piana Unveils “LORO”: Sustainable Luxury in Recycled Cashmere

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Loro Piana Unveils “LORO”: Sustainable Luxury in Recycled Cashmere

Loro Piana's Eco-conscious Transformation of Cashmere Surplus.

September 1, 2023
in Capsule Collections, Fall Winter 2023.24 Menswear, Fall Winter 2023.24 Womenswear, Loro Piana
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Courtesy of Loro Piana

For the Fall-Winter 2023-2024 season, Loro Piana introduces “LORO“, a timeless capsule collection that prioritizes environmental sustainability. Crafted exclusively from recycled cashmere, sourced from the brand’s excess knitwear, this initiative is a significant step towards repurposing luxurious fibres and diminishing waste.

Courtesy of Loro Piana

The name “LORO”, translating to “they” in Italian, encapsulates the collection’s universal appeal. Designed to be inclusive, the collection spans a wide age and size range, from children aged 8 to adults with sizes up to 4XL for both men and women. This sustainable line does not compromise on Loro Piana’s renowned quality and craftsmanship. With each piece, one witnesses the brand’s commitment to unparalleled luxury, embodying their deep-rooted expertise in refining premium fibres to achieve a distinctive touch. In doing so, the maison reaffirms its dedication to sustainability and revaluing resources for the future.

Courtesy of Loro Piana

Loro Piana’s commitment to sustainability is evident in their integrated production process. Every stage, from sourcing raw materials to crafting the final product, undergoes rigorous internal quality control. This meticulous approach, with a keen emphasis on environmental preservation, biodiversity, and community support, laid the foundation for the “LORO” collection.

Courtesy of Loro Piana

As part of this sustainable process, Loro Piana meticulously repurposes its surplus knitwear made of pure carded cashmere. Every detail, from stitching to zippers, is carefully removed by hand. The reclaimed fabric is then sorted by color, cleansed, deconstructed, and mixed with virgin, undyed cashmere. This intricate process, spanning approximately three days for a single knitwear piece, bears testament to Loro Piana’s unparalleled craft. The outcome is a product that seamlessly blends fibres from various sources, achieving an extraordinary texture that’s indistinguishable from new cashmere.

SSENSE GLOBAL
Courtesy of Loro Piana

The “LORO” collection showcases an array of essentials. Highlighted items include four sweater styles – polo, turtleneck, round neck, and V-neck, accompanied by complementary accessories such as scarves and hats. These pieces are defined by their modern, minimalistic designs and a distinct mélange color palette.

Courtesy of Loro Piana

These hues, ranging from Grain Brown and Pure Dunes to Rain Clouds, Dusk Sky, and Red Sand, result from a unique blending of recycled and undyed virgin cashmere. Further enhancing the collection are the 360 Flexy Walk sneakers, a testament to lightweight luxury, weighing just 360 grams, featuring agile anti-slip soles paired with a cashmere exterior.

Courtesy of Loro Piana

From September 1st, fashion and sustainability enthusiasts can shop from the “LORO” collection, both in Loro Piana boutiques and online at loropiana.com.

Courtesy of Loro Piana
Courtesy of Loro Piana
Tags: Sustainability

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Comments 3

  1. randhy_jnr says:
    1 month ago

    tell me you are rich without telling me you are richhhh

  2. Kate says:
    1 month ago

    can’t say i dont love these loro piana fan here

  3. Eun-ah says:
    1 month ago

    simple and gorgeous is now equal to loro piana!

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