Adidas Originals and Montreal-based design studio JJJJound have joined forces once again to present their latest collaborative collection. Following the success of their earlier release of two Samba sneaker colorways, this new collection is set to captivate with its blend of sporting heritage and authentic storytelling.
SNEAKERS
The new adidas Originals by JJJJound collection, inspired by classic football aesthetics, includes seven pieces of apparel, accessories, and footwear. Highlights of the collection are an all-black track top and matching track pants, a tonal white jersey, a black airliner bag, and a co-branded football and bag set. The centerpiece is the updated Samba sneaker, featuring a tonal khaki colorway with a hairy suede upper, matching tongue, and gum rubber outsole. Each pair is meticulously designed with co-branded sock liners and presented in a custom co-branded box with JJJJound tissue paper.
The campaign, shot by photographer Liam MacRae, features football legend José Mourinho, set against the everyday backdrop of Portuguese life. This campaign pays homage to the enduring legacy of the Samba sneaker in sport and culture.
The second collaborative collection from adidas Originals and JJJJound launches on June 27th and will be available on the CONFIRMED app, the adidas website, select retailers, and JJJJound.com.
