Lanvin has unveiled the final chapter of its Character Studies series, a campaign that has defined the brand’s commitment to a unique form of storytelling. Through intimate portraits, Lanvin portrays individuals who bring depth and substance to the maison’s evolving narrative, highlighting human character rather than simply promoting products. This ongoing visual journey, captured through the lens of Steven Meisel with creative direction by M/M Paris, has been an exploration of the maison’s soul, celebrating authenticity and dimension.
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Character Studies, launched two years ago, has consistently stood apart from the typical seasonal fashion campaigns. It embraces a timeless narrative, connecting deeply with Lanvin’s history while forging a path into the future. By eschewing the fleeting nature of seasonal trends, Lanvin instead presents a stable, enduring concept, grounded in the maison’s original values. The imagery, a mix of stills and moving portraits, captures an intimate sense of natural sophistication and elegance, free from artifice, allowing the characters to shine with authenticity.
Raquel Zimmermann, a recurring figure in this series, appears alongside new characters, all of whom embody Lanvin’s commitment to capturing the essence of real people. This final installment continues the visual language established in previous chapters, yet it takes a bold step forward by introducing color for the first time. Until now, Character Studies has been exclusively in black and white, a deliberate choice that emphasized elegance and simplicity. The sparing introduction of color represents an evolution in the series, adding a new layer of depth to the narrative while recalling the movement and dynamism found in Jeanne Lanvin‘s original sketches.
This campaign comes at a pivotal moment for Lanvin, as the maison welcomes Peter Copping as its new Artistic Director. Copping’s appointment marks a new era for the historic brand. The careful balance of past inspiration and forward-thinking innovation is evident in the way the campaign references Jeanne Lanvin’s signature style while updating it for a contemporary audience. The portraits, though understated, capture the essence of Lanvin’s vision: a brand that values craftsmanship, elegance, and authenticity over superficial spectacle.
As the campaign concludes, it leaves behind a legacy of intimacy and depth that sets Lanvin apart from its contemporaries. With Peter Copping’s first collection for Lanvin set to debut in early 2025, the final chapter of Character Studies is a fitting conclusion that heralds an exciting new chapter for France’s oldest couture house.
