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Murakami and Louis Vuitton Celebrate Two Decades of Creativity

Over 200 reimagined creations honor the groundbreaking 2003 collaboration.

December 27, 2024
in Ad Campaigns, Celebs, Female Models, Inez + Vinoodh, Louis Vuitton, Womenswear, Zendaya
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Courtesy of Louis Vuitton

Louis Vuitton and Takashi Murakami have reignited their groundbreaking creative partnership, marking two decades since their legendary collaboration first dropped. The Louis Vuitton x Murakami re-edition collection celebrates this milestone with over 200 exuberant pieces, blending the Maison’s iconic craftsmanship with Murakami’s vivid artistic vision.

The collaboration, originally spearheaded by Marc Jacobs in 2003, saw Murakami breathe new life into the Louis Vuitton Monogram, transforming it into a kaleidoscopic motif of interlocking LV initials and floral designs. This visionary approach redefined the intersection of high fashion and pop art, setting a precedent for creative partnerships. Now, with cutting-edge digital printing technology, this motif has been reimagined with unparalleled vibrancy and precision, adorning a wide array of coveted items.

Courtesy of Louis Vuitton

The re-edition collection spans an expansive range of Louis Vuitton’s iconic pieces. The Monogram Multicolore—a centerpiece of the original collaboration—returns in 33 radiant colors, applied across bags like the Speedy, Dauphine, Alma BB, and OnTheGo. Whether set against a crisp white or sleek black background, the motif graces everything from small leather goods to silk scarves, sunglasses, and even travel trunks.

Murakami’s whimsical Superflat Panda character also makes a delightful comeback, appearing on blue OnTheGo PM Chain bags, Keepalls, Mini Square Trunks, and playful accessories like keyrings and skateboards. The Superflat Garden motif brings its charm to the Attrape-Rêves and Imagination perfume bottles, further extending the collection’s reach into the world of luxury fragrances.

Courtesy of Louis Vuitton

Each piece in the Louis Vuitton x Murakami collection highlights the fusion of traditional savoir-faire with modern innovation. Advances in technology have elevated the clarity and vibrancy of Murakami’s designs, showcasing the Maison’s dedication to pushing the boundaries of creativity.

From wedge espadrilles adorned with the Monogram Multicolore to Papillon bags featuring Cherry Blossom motifs, the collection celebrates an enduring artistic bond. This revival not only pays homage to the past but also ushers in a new era of collectible luxury, with items designed to be treasured across generations.

The Louis Vuitton x Murakami campaign features actor and singer Zendaya, a Louis Vuitton House Ambassador, captured in dynamic images by Inez and Vinoodh. Showcasing the collaboration’s modern energy, Zendaya wears collection pieces while engaging with Takashi Murakami’s exclusive artworks. The visuals are set against epic cityscapes, blending fashion and art in a playful and imaginative way.

Courtesy of Louis Vuitton

The celebration continues with a second chapter set to debut in March 2025. This installment will spotlight Murakami’s beloved Cherry Blossom pattern, promising fresh interpretations of the motifs that defined the original collaboration.

With immersive pop-ups, dynamic window displays, and a dedicated advertising campaign, the Louis Vuitton x Murakami re-edition celebrates the enduring connection between art and fashion. Available to order worldwide starting January 1, 2025, this collaboration invites a new generation of collectors to embrace the joy, creativity, and enduring legacy of Louis Vuitton x Murakami.

View Gallery 18 images
Tags: ad campaignsart
Katarina Doric

Katarina Doric

The COO and Features Director of DSCENE Publishing, Katarina Doric oversees editorial direction across all DSCENE platforms. With a background in architecture, her work connects fashion, art, and design through a critical lens. She is the author of the Doric Order column, where she examines the politics of aesthetics, womanhood, and culture, and leads DSCENE’s international cultural projects.

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Comments 3

  1. Mariya says:
    11 months ago

    He is just amazing 😍

    • JelenaP says:
      11 months ago

      Tired and tacky sorry it’s a tacky collection for people wanting to look rich 🤑

      • Marijabelgrade says:
        11 months ago

        Indeed can’t stand this 🙁

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