Nike and SKIMS are redefining the activewear industry with the launch of NikeSKIMS, a new brand engineered to merge performance innovation with body-conscious design. Announced today, the partnership marks a long-term collaboration between two powerhouse brands, blending Nike’s expertise in sport science and athlete-driven innovation with SKIMS’ mastery of sculpting and body-enhancing solutions.
Set to debut its first collection in the U.S. this Spring 2025, NikeSKIMS will introduce an extensive range of apparel, footwear, and accessories designed to support athletes at every level. The collection will be available online and in select retail locations, with a global rollout planned for 2026.
The collaboration is built on a shared vision of inclusivity, performance, and empowerment. Nike’s President of Consumer, Product & Brand, Heidi O’Neill, emphasized the disruptive potential of NikeSKIMS: “We’re energized by the opportunity to build a new brand and shake things up for the next generation of athletes. This partnership brings together the best of both brands and unlocks an incredible opportunity to disrupt the industry with our shared passion and commitment to innovation.”
SKIMS Co-Founder & CEO Jens Grede echoed the sentiment, highlighting the brand’s transformation from intimate wear to activewear innovation: “Over the past five years, SKIMS has redefined the intimates and loungewear industry. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we’re poised to create a new standard in the global fitness and activewear market.”
Kim Kardashian, Co-Founder and Chief Creative Officer of SKIMS, positioned NikeSKIMS as an evolution in performance-meets-sculpt design, stating: “This partnership is the culmination of a shared vision, delivering product that is meticulously designed to sculpt and perform for every body. Every single detail has been obsessed over and carefully considered.”
NikeSKIMS aims to cater to a diverse range of athletes, from elite professionals to everyday fitness enthusiasts. With cutting-edge fabric technology, body-enhancing fits, and high-performance designs, the brand is set to redefine how sport and movement intersect with fashion.
The first NikeSKIMS collection is expected to launch in Spring 2025, setting the stage for a new era in athletic apparel that fuses function, style, and inclusivity.
