Mackage launches its Core 2025 Campaign with Matt Bomer and Stella Maxwell, a visual exploration of the brand’s most defining silhouettes and the design principles that shaped its legacy. Known for its architectural precision and technical mastery, the Canadian luxury house revisits the pieces that define its identity while marking a new phase in its evolution.
Photographed in Los Angeles, the campaign features Bomer and Maxwell alongside an owl, a falcon, an indigo snake, and two Dobermans. Each animal carries symbolic weight within the brand’s visual narrative: the owl represents wisdom, the falcon precision, the Dobermans loyalty, and the snake protection. They embody Mackage’s guiding principle, Aesthetics That Protect, a phrase that connects the technical nature of its garments with the strength of its creative vision.
“Our Core collection celebrates the styles that define us,” says Mackage CEO Tanya Golesic. “These are the pieces that built our reputation, reinterpreted for today with the same uncompromising attention to craftsmanship, innovation, and design. It’s about returning to what makes Mackage unique and elevating it further.”
Stella Maxwell describes the campaign as “a tribute to Mackage’s enduring vision, designs that have defined style for more than 25 years and continue to resonate today.” Her words mirror the collection’s focus on longevity and evolution through design.
The Core 2025 lineup reintroduces several of Mackage’s signature pieces, including the ADALI coat with its sculpted collar and the DIXON down bomber, which balances structure and versatility. New designs expand the collection’s vocabulary: the CALINA, a chevron-quilted down maxi coat cinched at the waist; the GAEL, a double-breasted leather trench that conveys understated confidence; and the SKAI, a tailored wool men’s coat featuring a removable bib that adapts to day and evening wear.
“In both fashion and acting, staying relevant means evolving while holding onto what defines you,” says Matt Bomer. “This campaign reflects Mackage’s ability to do exactly that.”
