The French fashion house Chanel has announced the appointment of Virginie Viard as a new creative director, following the death of legendary designer Karl Lagerfeld, which was announced yesterday. Viard was Lagerfeld’s closest collaborator for more than 30 years. She joined Chanel in 1987, and in 1997 she was named the studio director.
Virginie is the most important person, not only for me but also for the atelier, for everything. She is my right arm and even if I don’t see her, we are on the phone all the time. – said Lagerfeld in a Netflix documentary
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Last month, Viard took the final bow in Lagerfeld’s place at CHANEL’s Spring Summer 2019 Haute Couture show, accompanied by model Vittoria Ceretti, as Karl was feeling tired.
Virginie Viard, Director of Chanel’s Fashion Creation Studio and Karl Lagerfeld’s closest collaborator for more than 30 years, has been entrusted by Alain Wertheimer with the creative work for the collections, so that the legacy of Gabrielle Chanel and Karl Lagerfeld can live on,” read the official statement. – said the official statement