in ,

Kanye West Announces YEEZY Gap Apparel Line

The full collection is titled YEEZY Gap and is set to make its debut in early 2021.  

Kanye West took to twitter to officially announce an upcoming partnership between YEEZY and Gap. The 43-year-old rapper plans to create the new clothing line, called Yeezy Gap, as modern, elevated basics for men, women and kids at accessible price points. West and Gap agreed to a 10-year deal starting this month, with the option to renew after five years. The collection is  set to make its debut in early 2021.

Kanye also tweeted a first look at what to expect from the Yeezy Gap collection with the caption #WESTDAYEVER.

Kanye West hired British-Nigerian Designer Mowalola Ogunlesi, to lead the Yeezy Gap design team. She shared the news on her official Instagram account, posting a photo of the Yeezy Gap logo, with the caption Design Director of Yeezy Gap.

West has penned a message written on a white canvas in black print on a giant mural that was displayed in front of a Gap store in Chicago over the weekend, reading:

Thank God
Hi Chicago it’s me
This is [the] Gap store
I used to shop at when
I would drive my Nissan
from the south Side
so blessed
I thank God and I am
so humbled at the
opportunity to serve
I put my heart into the
color palette and every
detail I love Tron the original
Do you like stuff
I don’t know what to do with
my hands


View this post on Instagram



A post shared by YEEZY MAFIA (@yeezymafia) on

West has a long history with Gap. He worked at one of its stores in Chicago as a teenager, as referenced in the lyrics of Spaceship. He also admitted that the Gap is one of his obsessions in an interview for Vanity Fair in 2015. I picture the Gap in some way different than I think the rest of people picture it. – he said and added that he wanted to be the creative director of the brand – I say things like I want to be creative director for the Gap, but I just got to give credit to the people who do creative direction at the Gap.

West’s wife, Kim Kardashian, also tweeted about the news – If anyone knows Kanye they know how much the Gap and Yeezy means to him so this partnership is his dream come true! I am so proud of him. You guys are going to love what they have in store for everyone! From working at the Gap to this partnership is so inspiring #WestDayEver.

Shop Yeezy x Gap at GOAT.


LOOKBOOK: MOSCHINO Resort 2021 Womenswear Collection

Saint Laurent

#YSL32: Rosé Stars in SAINT LAURENT Fall 2020 Video