• Latest
BURBERRY

Everything You Need To Know About Fashion Giant Burberry

January 14, 2021
The Pause Between Moments With Lexia Hachtmann

The Pause Between Moments With Lexia Hachtmann

June 30, 2025
David Koma Resort 2026 Pulls Femininity Into Sharp Focus

David Koma Resort 2026 Pulls Femininity Into Sharp Focus

June 30, 2025
Dries Van Noten SS26 Just a Perfect Day Menswear Collection

Dries Van Noten SS26 Just a Perfect Day Menswear Collection

June 30, 2025
Marine Serre Spring Summer 2026 Presents The Source

Marine Serre Spring Summer 2026 Presents The Source

June 30, 2025
PRONOUNCE

Backstage Moments at PRONOUNCE Spring Summer 2026 Show

June 30, 2025
Junya Watanabe MAN Spring 2026 Reframes Masculinity

Junya Watanabe MAN Spring 2026 Reframes Masculinity

June 30, 2025
Comme des Garçons Homme Plus Spring 2026 Disrupts the Suit Once Again

Comme des Garçons Homme Plus Spring 2026 Disrupts the Suit Once Again

June 30, 2025
Kenzo SS26 Reimagines Nightlife Codes in Club Kenzo

Kenzo SS26 Reimagines Nightlife Codes in Club Kenzo

June 30, 2025
Athens Key Hotel: A Contemporary Gateway to the Greek Capital

Athens Key Hotel: A Contemporary Gateway to the Greek Capital

June 30, 2025
Vowels SS26 Finds New Rhythm in What A Day

Vowels SS26 Finds New Rhythm in What A Day

June 30, 2025
Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity

Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity

June 30, 2025
QASIMI

Backstage Moments at the QASIMI Spring Summer 2026 Show

June 30, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

Everything You Need To Know About Fashion Giant Burberry

BURBERRY a British heritage brand is one of the biggest independent fashion companies on the planet - and here's everything you need to know about it:

January 14, 2021
in Burberry, Fashion
1
Share on FacebookShare on Twitter
Riccardo Tisci
©BURBERRY, Photography by Rafael Pavarotti

Burberry is a high end fashion house based in London. Established by Thomas Burberry, the fashion brand is an embodiment of high quality clothing, fragrances, eyewear, cosmetics, and accessories. Thomas Burberry was an apprentice in a local draper’s shop before opening a store, founding the company in 1856.

He made the business’s first trench coat using the material Gabardine. An innovation of his, Gabardine is a strong, firm, durable material that withstands extreme weather conditions. This trench coat revolutionized rainwear, which had not been comfortable to wear by polar explorers. Today the trench coat is a staple on the runway and is constantly reimagined in various fabrics, patterns, and prints.

BURBERRY
©BURBERRY, Photography by Rafael Pavarotti

Target Market

Its trademark being the check pattern and trench coat, the company has grown from offering not just comfort but also style. Burberry clothing is made from high quality materials, bold prints, crisp fabrics, and modern cool apparel. It is considered a top British brand due to its emphasis on quality designs and fabrics.

The luxury brand has both men and women collections. Its main target customer is the woman with a high disposable income.  The fashion brand also designs children’s wear. Burberry is keen on exceeding its customer expectations, which has made it retain its customers and maintain its market share.

Runway Projects

Part of their collections is their runway projects dubbed ‘’see now buy now’’. The high fashion runway collections designs are twice yearly projects, produced by the Burberry London studio. The company’s campaigns feature models, actors, and musicians; this is in an attempt to grow British talent.

Riccardo Tisci
©BURBERRY, Photography by Rafael Pavarotti

Other Projects

The fashion house is key to sustainability. The ReBurberry fabric project aims at providing quality fabrics to fashion students who do not have access. As part of their corporate responsibility, they are keen on providing materials to these students and their communities to ensure growth and creativity in the fashion industry and provide a blueprint for other brands and institutions to provide support for talented future designers.

Burberry is keen on community growth. The company has also donated to the research of the Covid-19 vaccine. It has also used its supply chain to deliver surgical masks and manufactured non-surgical gowns and masks.

Technology

A technologically innovative company, Burberry, has shown considerable digital growth. It has a concept store in China dubbed the ‘Social Retail’ experience. The collaboration with Chinese technology giant TenCent enhances customer interaction with its products online. The company has also premiered collections on social media and is also keen on enhancing online sales by getting its clothing catalog on Fartechs global platform. Despite having established stores and specialty retailers, Burberry aims at E commerce growth.

Burberry keeps at it. Its growth in the fashion industry and expansion to other sectors like the stock market shows a company that does not just stop but is consistent and keen on growing. Great mentorship for fashion business start-ups and a true testament to the revolutionary Thomas Burberry’s dedication to innovation, business, and the enhancement of his craft.

Tags: Reading Time
admin

admin

Related Posts

David Koma Resort 2026 Pulls Femininity Into Sharp Focus
Cruise - Resort Collections

David Koma Resort 2026 Pulls Femininity Into Sharp Focus

June 30, 2025
Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity
Ad Campaigns

Rabanne Pre-Fall 2025 Campaign Asserts Style as Identity

June 30, 2025
UNDERCOVER Resort 2026 Womenswear Collection
Cruise - Resort Collections

UNDERCOVER Resort 2026 Womenswear Collection

June 27, 2025
How to Build Effective HTML Emails for Fashion Retail
Fashion

How to Build Effective HTML Emails for Fashion Retail

June 26, 2025

Comments 1

  1. Pingback: Riccardo Tisci Presents Burberry Pre-Fall 2021 Collection

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Fall Winter 2024.25 Womenswear
      • Fall Winter 2024.25 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.