• Latest
adidas and Patrick Mahomes Launch Team Mahomes

adidas and Patrick Mahomes Launch Team Mahomes

August 26, 2024
Christian Louboutin Releases Cassia Lace Up in Nude Colors

Christian Louboutin Releases Cassia Lace Up in Nude Colors

July 18, 2025
FENDI Fall Winter 2025.26 Revisits Craft Through a Century of Design

FENDI Fall Winter 2025.26 Revisits Craft Through a Century of Design

July 18, 2025
LOEWE Landscape Series Expands With New Seasonal Editions

LOEWE Landscape Series Expands With New Seasonal Editions

July 18, 2025
Asics

Best Asics Deals for Back to School 2025

July 18, 2025
Balenciaga Winter 25 Presented in New Campaign Series

Balenciaga Winter 25 Presented in New Campaign Series

July 18, 2025
Upcoming Paris Exhibition Honors Work of Designer Virgil Abloh

Upcoming Paris Exhibition Honors Work of Designer Virgil Abloh

July 17, 2025
New Property

Common Pitfalls to Avoid When Financing a New Property

July 17, 2025
Forest Pool Returns with Sauna, Bistro, and Renewed Purpose

Forest Pool Returns with Sauna, Bistro, and Renewed Purpose

July 17, 2025
Aimé Leon Dore x New Balance 860v2 Returns in Three Colorways

Aimé Leon Dore x New Balance 860v2 Returns in Three Colorways

July 17, 2025
Jordan 8 Aqua

Jordan 8 Aqua Make Their Return in 2025

July 17, 2025
Tom Sachs Unveils Updated NikeCraft Mars Yard 3.0

Tom Sachs Unveils Updated NikeCraft Mars Yard 3.0

July 17, 2025
Kith Teams Up with New Balance for Fresh Summer 204L Sneakers

Kith Teams Up with New Balance for Fresh Summer 204L Sneakers

July 17, 2025
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
        • Creative Talent Agencies
        • Modelling Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
No Result
View All Result
DSCENE
No Result
View All Result

adidas and Patrick Mahomes Launch Team Mahomes

Signing the inaugural sic student-athletes from Texas Tech, adidas and Patrick Mahomes are launching Team Mahomes

August 26, 2024
in adidas, News
0
Share on FacebookShare on Twitter
© adidas and Patrick Mahomes Launch Team Mahomes

The collaboration between adidas and Patrick Mahomes has reached a significant milestone with the signing of six Texas Tech University student-athletes to NIL (Name, Image, and Likeness) deals, marking the launch of Team Mahomes. This group of athletes, representing a diverse range of sports including football, softball, basketball, golf, soccer, and baseball, was unveiled with much fanfare during a surprise visit by Mahomes to the Texas Tech campus. Each athlete received personalized Mahomes gear, promoting Mahomes’ signature line of shoes and apparel with adidas. This initiative is a part of the ongoing partnership between adidas and Texas Tech, which was solidified earlier with a 10-year agreement making adidas the official outfitter for the Red Raiders.

© adidas

Patrick Mahomes, a three-time Super Bowl champion and Texas Tech alumnus, expressed his enthusiasm for the partnership and the selection of these student-athletes. Mahomes emphasized that the collaboration aims to celebrate excellence and value dedication and drive, both on and off the field. His personal involvement in choosing these athletes shows the importance he places on this initiative, which he views as a way to give back to his alma mater and support the next generation of sports talent. Mahomes made a surprise appearance at a Red Raiders football team gathering, where he unveiled the team’s new uniforms, set to be showcased in the upcoming fall season.

© adidas

Chris McGuire, Vice President of Sports Marketing at adidas, highlighted the strategic importance of this partnership, noting that it aims to build long-term equity in sport through substantial investments. The inclusion of these six student-athletes in Team Mahomes follows adidas’ belief in nurturing talent and creating opportunities for young athletes to shine.

Furthering the partnership, Mahomes announced a significant donation to Texas Tech Athletics, contributing to the completion of the South End Zone and Dustin R. Womble Football Center project, the largest facility investment in the university’s history. The new facilities are expected to provide state-of-the-art resources for athletes.

© adidas

Texas Tech Athletics Director Kirby Hocutt praised the creation of Team Mahomes as a landmark moment that reinforces Texas Tech’s position as a national leader in NIL initiatives. Hocutt acknowledged the unique impact that Mahomes has as a generational athlete who not only excels in his professional career but also gives back to his community in meaningful ways. The partnership with adidas and the establishment of Team Mahomes serve as a blueprint for how universities can leverage relationships with successful alumni to enhance their athletic programs and provide new opportunities for student-athletes.

Looking ahead, the partnership’s impact extends beyond the initial cohort of six athletes. Through the adidas NIL Ambassador Network, all eligible Texas Tech student-athletes have the opportunity to participate. This inclusive approach has already seen over 12,000 student-athletes nationwide take part, earning commissions from sales of key products and campaigns.

Tags: adidasnewsPatrick Mahomessport
Pavle Banovic

Pavle Banovic

Related Posts

Upcoming Paris Exhibition Honors Work of Designer Virgil Abloh
Events

Upcoming Paris Exhibition Honors Work of Designer Virgil Abloh

July 17, 2025
Loro Piana Faces Scrutiny Over Alleged Labour Exploitation
Loro Piana

Loro Piana Faces Scrutiny Over Alleged Labour Exploitation

July 16, 2025
Meryll Rogge
Fashion

Meryll Rogge Named Creative Director at Marni

July 15, 2025
SKYLRK by Justin Bieber Sells Out at Launch
Celebs

SKYLRK by Justin Bieber Sells Out at Launch

July 15, 2025

dscene

Subscribe To Our Newsletter

DSCENE

DSCENE is curated as a daily art, design, fashion & lifestyle destination. DSCENE is non-for-profit fashion and culture basis organization which aims at further development of research on DSCENE values, as well as on providing educational services. Home of magazine editions DSCENE and MMSCENE – Click for more about DSCENE and for our Terms of Service.

Subscribe Our Newsletter

© 2024 DSCENE Publishing. All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • LATEST
  • FASHION
    • Ad Campaigns
    • Collections
      • Spring Summer 2026 Womenswear
      • Spring Summer 2026 Menswear
      • Fall Winter 2025.26 Womenswear
      • Fall Winter 2025.26 Menswear
      • Pre-Fall 2025 Collections
      • Spring Summer 2025 Womenswear
      • Spring Summer 2025 Menswear
      • Couture Collections
      • Bridal Collections
      • Capsule Collections
    • Jewelry
    • Lookbooks
    • Street Style
    • Backstage
    • Directory
      • Agencies
      • Brands
      • Photographers
      • Fashion Stylists
      • Hair Stylists
      • Makeup Artists
      • Female Models
      • Male Models
  • SNEAKERS
  • MAGAZINES
    • DSCENE Magazine
    • MMSCENE Magazine
    • EDITORIALS
  • EXCLUSIVE
    • Interviews
    • Exclusive
  • TRAVEL
    • Hotels
    • Restaurants
  • ART
    • Art
    • Design
      • Furniture
    • Architecture
      • Interior Design
  • SHOP
    • ABOUT
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.