CNCPTS, the heritage retail brand known for its creative collaborations, has unveiled its latest offering: the adidas Adizero Aruku collection. Designed with the concept of “perpetual movement” in mind, this new collection blends activewear, wellness, and lifestyle elements, catering specifically to women. It represents the latest in adidas’s foray into lifestyle fashion, with a focus on versatility and movement without compromising aesthetics.
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The campaign for adidas Adizero Aruku, crafted by CNCPTS, revolves around the ethos of “walk, don’t run.” The collection itself features a sharp and focused selection of activewear and casual pieces, combining practicality with a sophisticated color palette of fall-ready hues like black, slate grey, and vibrant volt neon. The use of nylon and knit stretch fabrics adds a layer of versatility, ensuring that wearers can comfortably transition from active pursuits to casual settings.
Annie Morgan, who heads buying and marketing for CNCPTS, emphasizes that the collection is about more than just tapping into the sportswear trend. “Our design and interpretation for adidas Adizero Aruku was the perfect foray into women’s specific product and offerings, with a focus on healthy and balanced living,” she explains. This collection signifies a merging of the brand’s heritage in extreme sports with a modern focus on luxury materials and product refinement, creating an activewear line that resonates beyond the gym or track.
The collection also highlights a strong focus on materials, seen in the details of lightweight shirting and pants, ideal for both travel and polished casual wear. By incorporating quality textiles, CNCPTS is pushing the notion that comfort can — and should — be an everyday experience. This vision ties in with CNCPTS’s broader commitment to making high-quality, adaptable apparel accessible to the active woman.
Morgan’s collaboration with CNCPTS Creative Director, Deon Point, brought a fresh approach to expanding the women’s category at CNCPTS. They began with a focus on the buying narrative, expanding the brand’s offerings for women, and ensuring female consumers are at the forefront of CNCPTS’s identity as a retailer. Morgan’s personal experience as a Boston marathon runner, triathlete, and advocate for health and wellness was instrumental in shaping this collection, using her own lifestyle to connect with the ethos of CNCPTS and what the brand stands for.
Founded in 1996, CNCPTS has always held a deep appreciation for the culture of skateboarding and snowboarding, initially showcasing brands like Canada Goose, Burton Snowboards, and Nike SB. Over the years, CNCPTS has evolved into a hub of curated, storytelling-driven collections that cater to both men and women. The adidas Adizero Aruku collection represents this evolution, expanding their narrative while staying true to the brand’s roots in action and creativity. The collection is now available in all CNCPTS stores and online, marking the brand’s latest stride in creating activewear that blends lifestyle with function.
