The Paris 2024 Olympic Games Opening Ceremony was a spectacular event, featuring the remarkable contributions of Dior and Louis Vuitton. As leading luxury brands and premium partners of Paris 2024, these fashion houses brought elegance and innovation to the grand stage, creating unforgettable moments that celebrated empowerment and freedom. LVMH, which invested €150 million in its partnership with the Olympics, showcased its immense influence and creative prowess during the ceremony. With over 320,000 spectators along the Seine and an anticipated global audience of 2 to 3 billion viewers, LVMH’s leading brands received unprecedented exposure, reinforcing their status in the world of fashion.
In a stunning surprise, Beyoncé graced the event with her presence. Introducing Team USA, she wore a custom Thom Browne ensemble. She appeared during the Opening Ceremony to give the 592 U.S. athletes the warm welcome they deserve, wearing a silk taffeta varsity opera coat in hues of red, white, and blue.
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Lady Gaga inaugurated the Opening Ceremony with a spectacular performance that celebrated the spirit of French cabaret and its brightest stars. Orchestrated on the Square Barye at the tip of Ile Saint Louis, singer-songwriter performed “Mon Truc en Plumes,” a tribute to Zizi Jeanmaire. This cult hit was conceived in 1961 by Roland Petit, a choreographer for whom Christian Dior had already designed ballet costumes. For this grandiose show, Dior’s creative director Maria Grazia Chiuri designed a black satin bustier paired with panties crafted by the house of Cadolle, topped with a short jacket and a majestic feathered skirt in a sublime black and pink palette. The silhouette was enhanced by a matching headdress elaborated by Stephen Jones. As Gaga performed, she gradually removed her garments, eventually appearing adorned with a “Cul de Paris,” the emblematic accessory of the art of music hall. She was surrounded by seventeen musicians and ten dancers in Dior outfits inspired by Audrey Hepburn in Sabrina (1954) and pompoms made by the Lido de Paris.
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Aya Nakamura‘s performance was another standout moment, with her and her dancers shimmering in gold Dior creations adorned with thousands of hand-placed feathers. This exquisite detailing showcased the craftsmanship and innovation of the Dior ateliers, adding a touch of magic to the ceremony. Juliette Armanet’s heartfelt rendition of “Imagine” took place on a boat, with her Dior outfit illuminating in sync with the music. This innovative design, crafted in collaboration with embroiderer Clara Daguin, highlighted the blend of tradition and modernity that defines Dior’s creative approach.
Céline Dion’s appearances always leave an unforgettable impression, and her grand comeback at the Opening Ceremony was no exception. Performing Edith Piaf’s “Hymne à l’Amour” from the second floor of the Eiffel Tower, majestically crowned by the Olympic rings. She wore a white silk georgette gown from Dior haute couture, embroidered with a hypnotic palette of sequins and magnified by over 500 meters of fringing studded with thousands of silver beads. This exceptional model, entirely made-to-measure, required over a thousand hours of work, perpetuating the prodigious embroidery savoir-faire of the House of Dior. Dion was accompanied at the piano by composer and conductor Scott Price in a black Oblique tuxedo by Kim Jones for Dior.
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Louis Vuitton also made a significant mark with its creation of the Medals Trunk for the Olympic and Paralympic Games. The Medals Trunks, embodying the aspirations of Olympic and Paralympic athletes, are wrapped in the iconic Monogram canvas and feature brass corners and closures, a hallmark of Louis Vuitton trunks since the 1850s. Inspired by the Maison’s renowned Malle Coiffeuse, these trunks boast a central section and two hinged “wings” that open to reveal drawers specifically designed to hold 468 medals.. This remarkable creation journeyed from the Louis Vuitton ateliers to the Trocadéro, accompanied by a choreographed performance that celebrated the brand’s heritage. Pharrell Williams, Men’s Creative Director at Louis Vuitton, played a pivotal role in the final leg of the Olympic Torch Relay. He carried the Olympic Flame to the Basilica of Saint-Denis. This act marked the culmination of the Flame’s journey and the beginning of the Opening Ceremony.
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